Neuroscience in the media and market research

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Neuroscience in the media and market research

Neuroscience in the media and market research

Dr. Carl Marci, chief neuroscientist, Nielsen consumer neuroscience at the Nielsen Company, tells Tonya Hall about technologies that are being used to measure engagement.
Dr. Carl Marci, chief neuroscientist, Nielsen consumer neuroscience at the Nielsen Company, tells Tonya Hall about technologies that are being used to measure engagement.


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