Category: Futurist

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Traditional Advertising Is Soon to Be History. Here’s What Will Replace It

Traditional Advertising Is Soon to Be History. Here’s What Will Replace It This year (2018), the global advertising industry is projected to surpass $550 billion. Advertising revenues have driven Google’s valuation to >$700 billion, and Facebook to >$500 billion. All of that is about to change. What if I were to tell you that the…
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Traditional Advertising Is Soon to Be History. Here’s What Will Replace It

Traditional Advertising Is Soon to Be History. Here’s What Will Replace It This year (2018), the global advertising industry is projected to surpass $550 billion. Advertising revenues have driven Google’s valuation to >$700 billion, and Facebook to >$500 billion. All of that is about to change. What if I were to tell you that the…
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Plasma, the Mysterious (And Powerful) Fourth Phase of Matter

Plasma, the Mysterious (And Powerful) Fourth Phase of Matter When I was in elementary school, my teacher told me that matter exists in three possible states: solid, liquid, and gas. She neglected to mention plasma, a special kind of electrified gas that’s a state unto itself. We rarely encounter natural plasma, unless we’re lucky enough…
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Is the Secret to Significantly Longer Life Hidden in Our Cells?

Is the Secret to Significantly Longer Life Hidden in Our Cells? Once upon a time, a powerful Sumerian king named Gilgamesh went on a quest, as such characters often do in these stories of myth and legend. Gilgamesh had witnessed the death of his best friend, Enkidu, and, fearing a similar fate, went in search…
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Stephen Hawking: Martin Rees Looks Back on Colleague’s Spectacular Success Against All Odds

Stephen Hawking: Martin Rees Looks Back on Colleague’s Spectacular Success Against All Odds Soon after I enrolled as a graduate student at Cambridge University in 1964, I encountered a fellow student, two years ahead of me in his studies, who was unsteady on his feet and spoke with great difficulty. This was Stephen Hawking. He…
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The Power to Upgrade Our Own Biology Is in Sight—But Is Society Ready for Human Enhancement?

The Power to Upgrade Our Own Biology Is in Sight—But Is Society Ready for Human Enhancement? Upgrading our biology may sound like science fiction, but attempts to improve humanity actually date back thousands of years. Every day, we enhance ourselves through seemingly mundane activities such as exercising, meditating, or consuming performance-enhancing drugs, such as caffeine…
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Why the Rise of Self-Driving Vehicles Will Actually Increase Car Ownership

Why the Rise of Self-Driving Vehicles Will Actually Increase Car Ownership It’s been a long time coming. For years Waymo (formerly known as Google Chauffeur) has been diligently developing, driving, testing and refining its fleets of various models of self-driving cars. Now Waymo is going big. The company recently placed an order for several thousand…
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If Work Dominated Your Every Moment Would Life Be Worth Living?

If Work Dominated Your Every Moment Would Life Be Worth Living? Imagine that work had taken over the world. It would be the centre around which the rest of life turned. Then all else would come to be subservient to work. Then slowly, almost imperceptibly, anything else—the games once played, the songs hitherto sung, the…
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When Will We Finally Achieve True Artificial Intelligence?

When Will We Finally Achieve True Artificial Intelligence? The field of artificial intelligence goes back a long way, but many consider it was officially born when a group of scientists at Dartmouth College got together for a summer, back in 1956. Computers had, over the last few decades, come on in incredible leaps and bounds;…
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